CEBU Pacific offers two non-stop international flights from Iloilo to Singapore and Hong Kong. Air Asia is proposing to introduce chartered flights between Iloilo and Xiamen, China and between Iloilo and Incheon, Korea. Air Asia will discuss the possibility of these chartered flights with Helen J. Catalbas, director of Department of Tourism (DOT)-Western Visayas Region this week. She correctly recognized that the main aspects are to find the right product, the right market, and the acquisition of landing rights. Identifying the market. I believe that there is a huge untapped tourism market of professionals in Korea and China, with good incomes, who would welcome the opportunity to take a short (2-4 nights) winter break to a warm climate. Time is of the essence. The target market must have non-stop travel (no intermediate stop at Manila or Cebu) and have an efficient transfer from the airport to their accommodation. Continue reading...
