Organizers set bigger travel fair in July

FOLLOWING the success of its first International Travel Festival (ITF) in 2014, event organizer MyEventology Co. is set to bring in new destinations and over a hundred travel and tourism exhibitors during the 2nd ITF in July.

Organizers also raised their sales projection as they target to double this year’s number of exhibitors from 60 last year to 120 this year. The first ITF raked in combined sales of P70 million from cash and credit card receipts.

“The ITF 2014 did not disappoint the consumers or our supportive exhibitors,” said Stephanie Villahermosa, executive director of My Eventology Co. during the media launching yesterday.

She said the event itself stimulated productivity in what they call lean months in the travel and tourism industry --- June, July, October and mid-November.

The travel festival also opened opportunities for locals to travel around the Philippines and overseas at good deals, she said. Batanes and Palawan were the popular destinations last year while many locals flew to South Korea for international travel. The event also drew inquiries for travel in as far as Europe.

This year, Villahermosa projects Japan to be the popular destination for international travel while the event will welcome the addition of new destinations like Zamboanga and Soccsksargen, which covers South Cotabato, Cotabato, Sultan Kudarat, Saranggani and General Santos City, on top on the usual destinations like Batanes, Palawan, Bohol and Boracay.

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