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Star Movies Marketing

Discussion in 'Off-Topic Forum' started by PatO, Oct 4, 2011.

  1. PatO

    PatO DI Forum Luminary Highly Rated Poster Showcase Reviewer Veteran Marines

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    So while the wife is “feeding” the baby, I am dining in front of the TV watching a Star Movies, “Into the Sun”, a very macho movie starring Steven Segal against the Yakuza and the Tongs. Normally I watch HBO or Cinemax so I was surprised when a commercial came on. More surprising, the first commercial was for a feminine wash. Now I think the product is great and every family should definitely budget for it, however, having a former marketing background I can’t help wonder if Star did the demographics analyzing how many females will be watching this particular movie instead of the competitive Filipina soaps running on alternate channels. Seems like a waste of advertising budgets, unless of course the husbands are the main buyers of this product. If so, PM me for the brand.
     
  2. john reynolds

    john reynolds DI Forum Adept

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    Maybe they are targeting the males, so they will by it for their GF'S/Wives....hehehe... BTW Pat, see ya on XMAS Day
     
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